The OR
The OR.org is a humanitarian and environmental organization dedicated to addressing the devastating aftermath of fast fashion, with a focus on regions most impacted by global clothing waste—such as Accra, Ghana. Their mission centers on reducing textile pollution, supporting local communities affected by imported waste, and promoting ethical fashion alternatives through education, advocacy, and creative outreach. The OR.org works to shift consumer habits, challenge the fast-fashion cycle, and highlight the human and environmental cost behind discarded garments.
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Branding, Photoshop, Art Direction
For this project, I integrated several strategic marketing techniques to strengthen the organization’s visual presence and message delivery. One of my key contributions was designing an original character to serve as an approachable, memorable ambassador for the cause. This character functions as a mascot across campaign materials, helping to communicate complex issues in a way that is accessible, human-centered, and engaging. By combining bold typography, narrative-driven imagery, and this expressive character, I created a cohesive identity system that supports The OR.org’s mission to raise awareness and encourage meaningful change in how we view and consume clothing.
Poster Series
This project started with a poster to bring awareness to the subject of fast fashion. These posters would be intentionally placed in high traffic areas.
Color Palette
D7F0FC
Hello Yellow
2B2E80
Marine Blue
2B2E80
Sea Blue
D7F0FC
Starfish Peach
00A5B2
Mellow Yellow
Type Palette
Cooper STD Black
Pop Up Shop
Merch
